What Does a Professional Website Cost? Honest Numbers Instead of Flat Rates

"What does a website cost?" is almost always the first question in a first conversation. And the most honest answer is: it depends. That sounds like a dodge, but there is a concrete reason behind it.

Why no serious agency quotes a flat rate

A single landing page for one campaign and an online shop with payment integration and automated invoicing are two completely different technical projects. Anyone offering both at the same price has either overpriced one or underestimated the other.

What actually drives the price

• Scope — number of pages, languages and features. Every additional language means not just translation, but its own structure and its own search optimization.
• Content — do texts and images already exist, or are they created during the project? This is often the largest hidden cost.
• Technology — a static site costs less than a shop with customer accounts and connections to your inventory system.
• Originality — adapting a ready-made template costs less than a design built from scratch. It also ends up looking like a thousand others.

How to spot an offer that is too cheap

Strikingly low prices almost always come from leaving something out: load time optimization, accessibility, clean technical SEO, handover training or maintenance. Those items don't disappear — they resurface later as follow-up costs, often at a different agency.

How we quote

At Kaldex, every project starts with a short conversation about your goal, your audience and the scope. From that you get a written offer with a fixed price and a clear timeline. No hourly sheets, no surprises at the end.

If you're comparing offers right now and aren't sure what's realistic, we're happy to look at your project with you, free and without obligation.